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CAMPAIGN
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BEHIND CLOSED DOORS

The Cosmopolitan of Las Vegas launched "Behind Closed Doors," an integrated campaign celebrating their multimillion-dollar renovation. The concept promised that every door in the resort held the potential for intrigue, mischief, and unexpected moments. This fantastical world, embracing the brand's "Just the Right Amount of Wrong" philosophy, came to life across film, outdoor advertising, print, digital displays, and interactive experiences.

The numbers:
60% completion rate on YouTube skippable pre-roll (4x benchmark)
20MM views
2x historical average view rates for IG story ads

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CANVAS AD
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DISPLAY ADS
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SOCIAL
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