VIDEO CONTENT

BIG BREAKFAST IN A LITTLE BISCUIT

Frosted Mini Wheats connected with young adults through "Big Breakfast in a Little Biscuit," featuring Mini, the brand's spoke-biscuit, on bold adventures. Three animated shorts, styled like adult cartoons and shared on Facebook and YouTube, showcased a quirky side of the brand that resonated with viewers in ways traditional TV advertising couldn't.

"WHEATZILLA"

"VROOM VROOM"

"BLOWN AWAY"