VIDEO CONTENT

BIG BREAKFAST IN A LITTLE BISCUIT

Big Breakfast in a Little Biscuit was a campaign created to connect with the young adult market Kellogg’s was eager to tap. The campaign sets the brand’s spoke-biscuit, Mini, off on self-made adventures to show off how big of a breakfast he really is.

The team developed three animated shorts in an adult cartoon style which played out on Frosted Mini Wheats’ Facebook and Youtube channels. It showed a quirky counterpoint to the brand that you see on TV which really resonated with our target audience.