SOCIAL CHALLENGE

MAKE MOM EPIC #WITHGALAXY

Samsung's Mother's Day campaign aimed to put moms, usually behind the camera, in the spotlight. Using Missy Elliott's song 'Mommy' as inspiration, we launched the 'Make Mom Epic #withGalaxy' TikTok challenge to showcase the Galaxy S21's features. Global TikTok influencers filmed their mothers lip-syncing to the track, inviting audiences to share their own tributes. The campaign reached 12.4 billion views, attracting participation from BTS and Netflix, while celebrating mothers worldwide.

The numbers:
12.4B TikTok views
13.7% engagement rate
+110K TikTok followers

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THE NUMBERS