PRODUCT LAUNCH

SVEDKA ROSE
BRING YOUR OWN SPIRIT

SVEDKA's Bring Your Own Spirit campaign celebrates the fearless individuality of its core consumers. Building on this momentum, SVEDKA launched Rosé, a rosé-infused vodka that bridges the gap between traditional vodka enthusiasts and rosé lovers. This strategic product expansion helped SVEDKA tap into new drinking occasions while attracting a fresh audience of wine enthusiasts.

"THORNS"

"CHIC"

"NOT SORRY"